John Walsh

Design & Direction

HSBC Premier Privileges Website Design

In 2009 I designed the HSBC Premier credit card reward website — Premier Privileges.

A design for the HSBC Premier Privileges website

Background

Premier is HSBC’s flagship consumer banking product, aimed at high net-worth individuals. At the time, the average Premier customer was an affluent, middle-aged person who travelled frequently, either for business or pleasure. As such, the site was structured around offer category and country, showing popular offer types and featured destinations. Exploring either would allow the user to find offers in the country that interested them most.

A design for the HSBC Premier Privileges homepage
A design for a HSBC Premier Privileges landing page
A design for a HSBC Premier Privileges offer detail page
A design for a HSBC Premier Privileges offer redemption lightbox