Hey, I’m John.
I’m a Design Director and Lead Product Designer with years’ experience creating elegant, effective digital products.
I care as much about strategy and vision as I do about UX and UI. I like to get involved in anything that influences the end product — whether that’s shaping product roadmaps, building design systems, prototyping, running research, improving accessibility, or driving product strategy. I believe defining the right problem is the first step to great design.
I’ve led the design of the British Gas energy app, helping shape product strategy and scaling their design system. Before that, I worked with Cynergy Bank on their first mobile banking app and brand refresh, and led the successful pitch and early product strategy for a major rewards platform at LAB. Earlier projects include designing SSE’s first mobile app and website, redesigning Nationwide’s mobile banking app, and optimising customer journeys for a range of financial services clients.
I’ve worked with brands such as British Gas, Nationwide, HSBC, Cynergy Bank, SSE, and others across finance, energy, fintech, and consumer services. I’m equally comfortable leading teams, collaborating with product and engineering, or embedding with stakeholders — always focused on making the end-user experience simpler, smarter, and more human.
I’ve also built design teams, mentored junior designers, held Design and Creative Director roles agency-side, delivered conference talks, and guest lectured at Reading University.