HSBC USA Website Redesign Pitch
Concepts created as part of a website redesign pitch for HSBC USA.
Background
The US arm of HSBC is smaller than many of it’s European counterparts and, as such, was always last in the queue whenever HSBC refreshed their digital brand. These designs aimed to address that with a bold new look, adopted first by HSBC USA but ensuring that it could be adopted and adapted by other HSBC entities around the world.
