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May 5, 2011

It ain’t about math, Microsoft

Filed under: Apple,Microsoft — admin @ 4:55 pm

Note to Microsoft: people don’t buy Macs because they’re more expensive. You’re missing the point.

Whilst I applaud Microsoft for getting most of the comparisons there or thereabouts — let’s not talk about comparing the 11″ MacBook Air to a Toshiba netbook though — I can’t help feeling that the only drum Microsoft has to beat is ‘PCs are cheaper than Macs’. Whilst this site proves that notion is factually correct, for me it misses the point of why people choose PCs or Macs.

People don’t buy Macs because they’re more expensive. Microsoft should focus more on why people buy Macs over PCs other than cost.

  • What about saying PCs are more secure than Macs?
  • How about saying PCs are faster than equivalent Macs?
  • What if you were to push the point about PCs being more serviceable/upgradeable than Macs?
  • What about the range of software available?
  • Games?

When you start to think of all the ways computers & software can be compared, it’s rather depressing if all you have to beat is the cost drum.

If we’re talking about cost…

As an aside, all of this is ironic if you think about it. Microsoft don’t make PCs. They make software. So if we’re going to boil it down to cost:

  • The cheapest Windows 7 you can buy: $199
  • Mac OS X Leopard: $129
  • Cheapest version of Office for Mac: $149
  • Pages, Keynote & Numbers for Mac: $71.97 ($23.99 each)

Even if you add in the cost of a Snow Leopard upgrade ($29), OS X is still around $41 cheaper. And, don’t forget, we’re comparing the most basic version of Windows 7 here, so it’s unlikely to be apples for apples (if you’ll pardon the pun). Apple’s productivity suite is less than half the price of Microsoft’s.

PCs might be cheaper, but that doesn’t mean they’re better. Microsoft should be focussing on features, benefits, speed, security, technological advances — in addition to cost — if they’re to make a compelling argument.

March 30, 2011

What do you expect from a ‘head of marketing’?

Filed under: Android,Apple,Microsoft — admin @ 9:28 am

Andy Lark, Dell’s global head of marketing, gives his interesting — if predictable — take on the iPad & the tablet landscape. There’s lots to enjoy here.

“I couldn’t be happier that Apple has created a market and built up enthusiasm but longer term, open, capable and affordable will win, not closed, high price and proprietary.”

Open, capable & affordable will win, you say?

Open: as in Honeycomb? The OS that Google have admitted they rushed to market, making design tradeoffs along the way? The one that’s definitely not ‘open’?

Capable, as in ‘includes Flash’? Yeah. That sounds like an awesome experience.

Affordable — as in the Motorola Xoom? The cheapest Xoom costs $599. The cheapest iPad costs $499.

“An iPad with a keyboard, a mouse and a case [means] you’ll be at $1500 or $1600; that’s double of what you’re paying […] That’s not feasible.”

Someone get Mr Lark a new calculator. And, whilst you’re at it, tell him that you can’t use a mouse with an iPad. Aside from it adding to the cost, it, uh, won’t work.

“…Our strategy is multi-OS […] We will do Windows 7 coupled with Android Honeycomb, and we’re really excited. We think that giving people that choice is very important.”

“We don’t really know which will sell more — Windows or Android. So we’re offering both. The more OS variations you offer consumers, the better. Look at Windows 7!”

Time to shut Apple down and give the money back to the shareholders. Definitely.

March 29, 2011

IDC predicts Windows Phone will top Apple’s iOS in market share by 2015

Filed under: Android,Apple,Microsoft,Mobile — admin @ 3:17 pm

AppleInsider:

A new forecast of the global smartphone platform market from research firm IDC has predicted that Microsoft’s Windows Phone platform will see a resurgence in the next four years, overtaking Apple’s iOS platform which powers the iPhone.

And the iPad. And iPod Touch.

Operating systems are not a good metric by which to measure smartphone marketshare.

December 8, 2010

Breakthrough

Filed under: Apple,Microsoft,Mobile — admin @ 11:08 am

Microsoft’s director of Windows Phone Program Management Joe Belfiore was interviewed by Walt Mossberg on the impact Windows Phone 7 has had since it’s launch. The whole article is an interesting read but what struck me most was the vague admission that Microsoft think it’s about 2 years behind Apple — this is, admittedly, in relation to marketshare & profitability, not technology (I doubt this would be something they’d admit) but it reminded me of this part of the original iPhone introduction in 2007.

The original iPhone introduction: Steve Jobs presenting a slide saying the iPhone is '5 years ahead of any other phone'

Steve had this slide up as he talked about the technology behind iPhone and, as I mention above, this admission that Windows Phone 7 is about 2 years behind iPhone relates to marketshare & profitability, not technology.

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