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January 29, 2015

How to Make Side Projects Work At A Digital Agency

Filed under: Culture,Design — admin @ 9:06 pm

Spending time working on non-client work is something I believe is key to maintaining motivation within a creative team. Taking a break from client work to spend time solving a completely different problem is mentally and creatively refreshing.

Smashing Magazine have an article on the subject that’s definitely worth a read. From my experience, the biggest challenge to these internal side projects is making it commercially viable. But to only consider side projects in a commercial light is to miss the bigger picture and the greater benefit they can bring to creative teams.

As a contractor, I doubt I’ll be partaking in any side projects during my contract work. I do, however, plan on working on some side projects in my own time.

September 18, 2010

The organization is a tribe and the customer is a stranger

Filed under: Culture — admin @ 9:04 am

Sometimes the hardest thing when working with a client is facilitating a necessary change in their culture. Many big corporations have their practices and processes hardwired into management. Suggesting a departure from the way things are currently done will invariably be met with resistance.

From “The customer is a stranger”:

The essential challenge of the Web is to become customer-centric. To truly succeed on the Web the organization must shape itself around the customer. This is very difficult for any organization to do because at heart all organizations are tribes. And the one thing a tribe does not like to do is shape itself around the stranger, the outsider.

The success stories are insightful. Which do you think would have garnered more attention from the client at the outset:

“We think you should make this change as testing has shown it’ll improve sales.”

Or:

“Making this change will increase your revenue by more than 2000% per quarter.”

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