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December 4, 2011

Simple Branding

Filed under: Design,Financial Services — admin @ 10:33 pm

A nice overview of the Simple (formerly BankSimple) brand. What I did not know is that the icon is a guilloche:

[…] a complex pattern created from simple, repeated, geometric steps defined by elementary equations. It’s this easily generated, difficult to reproduce intricacy that has led to a guilloche appearing in some form on most of the world’s currency.

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